When you need to create/design, print a document or brief a designer whether it is for a flyer, point of sale material, presentation folders, brochure or magazine, listed below is a quick check list, many of the items are optional you must decide which are appropriate;
• The quantity required.
• The size of the product .(A3, A4, A5, etc. as per the paper size )
• The number of pages if the product is a magazine or brochure. (remember 1 piece of paper equals 2 pages in printing terminology when printed on both sides)
• The paper weight
• Name of location, Business or Organization.
• Address.
• Phone number.
• Fax number.
• Email address.
• Headline that creates curiosity, states a major benefit, or entices the reader to open and read your brochure.
• Headline that states the name of the Product, Project or Described Process.
• Subheads.
• Short, easy to red blocks of text
• List, charts.
• Key benefits .(2 or 3)
• Features.
• Instructions, steps, parts. (for a procedure to assemble a product, etc.)
• Biography. (of business owner, key members of the organization, offices, etc.)
• Mission Statement.
• History.
• Logo.
• Graphics image. (s) (including purely decorative elements)
• Photographs of products, place, people.
• Diagram, flow chart
• Map.
• Call to action. (What you want the reader to do: call, visit, fill out a form etc.)